Tuesday 03 February 2004

Blogging the Market: How weblogs are turning corporate machines into real conversations

To read: Blogging the Market: How weblogs are turning corporate machines into real conversations.

I have only done a quick skim but the following got my attention:

In the city-state of Athens, about 3,000 years ago, Athenian citizens used to meet regularly at the "town centre" to announce projects, discuss politics and military affairs and decide on matters of common interest. What was so peculiar about this congregation - that came to be known as 'agora' - is that all Athenian citizens had the right to speak their own mind about almost anything and address their fellow citizens and when a decision had to be made, no one's vote mattered more than someone else's. And everything took place out in the open. No single Athenian was privileged in terms of public exposure and all opinions voiced at the agora were judged against their own merit. The ability to speak, raise objections, comment and criticise was equally distributed among all attendants and power to decide on the action to be taken based on what was previously debated was also equally distributed.

And...

Bloggers are turning the hunting and gathering, sampling and critiquing the rest of us do online into an extreme sport. We surf the Web; these guys snowboard it. Bloggers are the minutemen of the digital revolution.

The article is also available in PDF format.

Via Alex Barnett